Apex Legends
Apex Legends livestream is slowly teasing game tidbits.
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Respawn’s low-information tease stream is surprisingly addictive

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Respawn Entertainment’s livestream for its new Apex Legends battle royale game has begun, and it is a case study in the art of the tease.

I’ve been watching the stream, which started at 8 a.m. Pacific time, along with 32,000 other people. And there’s nothing happening yet. For the first half hour or so, we saw an image of grass blowing in the wind. But every 10 minutes or so, another image from the game flashed for a second. To me, this is surprisingly addictive, since it means you have to keep watching for these 1-second tidbits.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.