Reforged Labs launches AI ad-creation service for mobile games in open beta

Reforged Labs announced today that it’s launching its new ad-creation service into open beta. The platform uses AI to create video advertisements and is specifically designed for mobile game studios, with Reforged claiming its service will simplify what might otherwise be a complicated process. It’s powered by the studio’s AI Creative Engine, which is trained on high-performing mobile ads, and offers full-service solutions for smaller studios who don’t have as much time and money to spend on creating ads.

Reforged offers a “storefront” of templates for different video ads, generated by the Creative Engine’s analysis of successful ads. Game developers can choose a template and upload assets — including gameplay footage — of the game, and the company’s AI service will create an ad that follows said template. Reforged raised $3.9 million in its seed round of funding for this purpose, with DCM leading the round and Y Combinator, Epakon Capital, Goodwater Capital, Phoenix Fund, Asymmetry Ventures and the company’s angel investors participating.