Reelables lets you track
Reelables lets you track our packages using paper-based electronics.
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Reelables lets you track packages using paper-based electronics

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Reelables is showing a new way to track shipped packages using inexpensive paper-based electronics that are on one side of a shipping label.

Making its debut at CES 2025, the tech uses paper-based electronics that have been around for a while — I wrote about them when Xerox partnered with Thinfilm in 2015 to make printed circuits on thin materials. But almost a decade later, the cost for this kind of infrastructure has come down so that Reelables can embed 5G and GPS tracking electronics, along with a coated zinc battery, in a shipping label.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.