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ReedPop and ESA won’t work together on future E3 events

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

ReedPop will not be working on future E3 events with the Entertainment Software Association (ESA).

GamesIndustry.biz reported that both parties have agreed that they will not work together. This comes after they failed to stage E3 2023 at the Los Angeles Convention Center.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.