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Microsoft opens a Los Angeles Xbox entertainment studio for next generation

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

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Microsoft announced today that it is opening a new Xbox entertainment studio outside of Los Angeles to create “interactive content” for its Xbox game platform. While much of the traditional gaming world contracts, the move shows that Microsoft is prepared to invest in a new generation of games and entertainment to keep its Xbox platform strong.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.