Razer launches game store alternative to Steam and Amazon

Razer wants to bring competition to PC gaming digital distribution. The company has launched the Razer Game Store as a new way for people to purchase games like Far Cry 5, Ni No Kuni II, and more. Razer is best known for its hardware and peripherals, like the excellent Blade laptops and Kiyo camera, and the company is going to use its new Game Store as a way of encouraging people to invest in its ecosystem of products.

If you purchase a game through Razer Game Store, you will get a code that you can redeem on Steam or Uplay and earn rewards that you can apply to other products. Those rewards include exclusive offers, Razer Game Store vouchers, and discounts on peripherals. The company is also integrating its zSilver loyalty system into this platform, and customers can exchange those accumulated points for even more Razer hardware. Razer has rewarded zSilver for a while to players who use its Cortex game launcher to start gamers like Dota 2 — an actual game store gives people even more ways to earn those points.