Rally unveils digital currency with soccer star Keisuke Honda, esports team Gen.G, and more

Rally recently launched a cryptocurrency dubbed Creator Coin that will help influencers, content creators, and streamers run their own virtual economies. And today, it is announcing that international soccer star Keisuke Honda, esports organization Gen.G, and crypto influencer Joon Ian Wong are partners.

All these entities have big followings and they’re adopting what Rally calls its Brand Coin, a cryptocurrency (dubbed a social token) that fans purchase and use to gain access to things like special events. Honda’s fans, for instance, can pay whatever they believe the coin is worth and use it to gain access to videos of him, on and off the field, said Rally CEO Kevin Chou, in an interview with VentureBeat. Chou hopes that Rally’s concepts, if they catch on, could bring the next 100 million people into cryptocurrency.