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Rachel Rubin Franklin leaves Facebook to work on EA’s Positive Play push

  • Posted byby Dean Takahashi
  • Updated
  • 12 min

Rachel Rubin Franklin has come full circle. She worked on Electronic Arts’ The Sims 4 franchise for years, leaving for Facebook to run social VR. Now she has rejoined EA as the senior vice president of Positive Play.

It may sound like a vague job compared to running a studio, but the Positive Play task is an important one for EA, and Franklin believes it is essential to creating strong communities around EA’s games. She will lead a group that will execute EA’s strategy for Positive Play, and she will partner with workers all over the company to ensure that they integrate its principles into the core of EA’s business.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.