OtherLevels CEO Brendan O'Kane

Pushy business: The world of mobile gaming engagement

jetpackjoyrideWhen picturing the average gamer, I wouldn’t blame you if your mental image depicts a teenage male. He’s got the latest gaming console and the greatest mobile gadgets – loaded with every imaginable game app – all but surgically attached to his hands.

That image, though classic, would be inaccurate.

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