More than 50,000 people will file through the halls of the Los Angeles Convention Center this week for the Electronic Entertainment Expo (E3). But they won’t see a booth for Electronic Arts.
EA pulled its booth and created its own press event and fan event in the LA Live complex next to the convention center. The unconventional strategy is a sign of of how the leadership team at EA is shaking things up. And one of those people is Laura Miele, the executive vice president of global publishing at EA.
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