PUBG Mobile’s progression pass boosts revenue 365%

All anyone in the video game space was talking about for most of last year and the first half of 2018 were loot boxes, but it’s a different world now — a premium progression pass world. PlayerUnknown’s Battlegrounds on PC in the middle of its Sanhok Event Pass now, meanwhile PUBG Mobile introduced its Royale Pass last week. Both of these are optional add-ons that players can participate in to unlock cosmetic items until the event ends in about a month. They also each give you a chance to play to get a premium version that unlocks more cosmetics and at a faster rate. And that model has led to a 365-percent jump in spending for PUBG Mobile, according to data-tracking firm Sensor Tower.

“At present, we estimate that PUBG Mobile is now earning more than $700,000 per day in player spending across both iOS App Store and Google Play worldwide,” Sensor Tower mobile insights boss Randy Nelson said. “It has grossed more than $16 million to date.”