PUBG dominates gaming industry’s sponsored influencer content in September

It’s official: 2020 is the year that esports went truly mainstream, thanks in part to the coronavirus pandemic that forced abrupt closures, delays, and cancellations in other areas of entertainment. And with an increased audience, brands are leaning into activations with gaming influencers — but which ones are actually succeeding?

This is the first installment of our exclusive series leveraging influencer marketing platform CreatorIQ’s new Share of Influence report, which reveals the global gaming brands that are capturing attention and gaining — or losing — influence each month. CreatorIQ processes tens of millions of creators and billions of posts to generate Share of Influence (SOI) reports, which consider the volume of creator activity, the realness of creators’ audiences, and the performance of content (views, likes, comments, shares) for each contender brand. These three measures make SOI a powerful representation of a brand’s influencer marketing presence and impact.