PTW's Side is acquiring Vibe Avenue.
PTW's Side is acquiring Vibe Avenue.
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PTW’s Side will acquire sound and music studio Vibe Avenue for $1.46M

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

PTW‘s Side division has acquired Vibe Avenue, an award-winning interactive music and sound studio, for $1.46 million.

The Montreal-based studio will be rebranded as Side Montreal and will bring sound design, music composition, and soundtrack production expertise to Side’s existing audio offerings. PTW, formerly known as Pole To Win, is a big game services firm based in Japan. It has 6,000 people.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.