ProBeat: Facebook wants to start a VR price war

Facebook’s Oculus made waves three times this week. First, the company cut prices for its Oculus Rift VR headset and Touch controller by $200. Then a rumor suggested Facebook will be launching a $200 standalone VR headset next year. And finally, the company made the aforementioned two-product bundle permanent and promised to shave $100 off the regular price once the deal is over.

Any “transformative” technology takes a long time to ramp up. VR, in particular, has many hurdles to overcome — not only price — and many critics argue that AR should be the only focus. But the reality (ha!) is that the two are growing in tandem, and increasing adoption of one helps the other. Plus, as any business owner will tell you, the easiest (although not necessarily best) way to get more users is to cut prices.