Preload is the new/old mobile user acquisition? Candy Crush Saga getting preinstalled

King.com has partnered with AppAttach to get its games, including the superpopular and Candy Crush Saga, preinstalled on smartphones direct from the manufacturer.

It’s a new — and old — form of mobile user acquisition — and something that could be increasingly important, as the mobile game industry is on track to hit $20 billion this year.