Power play: Tapping the passion of gamers and sports fans to engage new audiences

In an era of rapid technological advancements and changing consumer behaviors, the worlds of sports and gaming are colliding in fascinating new ways. How can game and sports industry leaders bridge the divide between the two markets, attract new audiences and find innovative ways to cater to today’s dynamic consumer landscape?

During the panel “Crossing the divide: Bridging sports fans to games,” at GamesBeat Next 2023, Nicholas Longano, CEO of Scuti asked his panel guests, “Why sports? Why games? Why now?”