Did you ever have a single-player campaign that you just had to finish, no matter how many times you died? For me, that was the experience of playing Wolfenstein: The New Order, developed by Sweden’s Machine Games for Bethesda Softworks. Though it released in May, it took me a while to finish. Once I did, I decided to confront the guys who put me through all of that misery or joy. I don’t know which.
Jerk Gustafsson, managing director of Machine Games and executive producer of Wolfenstein: The New Order
And when I told Jerk Gustafsson, executive producer of the game and managing director of Machine Games, about my ordeal of dying 30 times or so under the feet of the London Nautica monster in level 15 of the game, he said to me, “I’m sorry about that.”
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Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.
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