Pop.Store, the creator super-app, announced the availability of AI Echo-Me, an agentic AI commerce platform built specifically for creators.
Unlike AI tools that generate content or automate replies in isolation, Echo-Me operates across the entire creator business. It identifies revenue opportunities, engages fans in the creator’s own voice, generates visual and text content, and executes monetization autonomously.
The launch comes at a big moment for the creator economy. Visual AI can now perform product and marketing scripts on par with human creators, threatening the $10 billion UGC industry. At the same time, the vast majority of the 200 million professional creators run their entire operation alone, managing content brand relationships, fan engagement, and sales without teams, tools, or infrastructure built for them.
Pop.Store’s answer is not another content generator. It is a new category entirely.
“Creators don’t need more content; they need intelligence that understands their business,” said Guatam Goswami, CEO and CTO of Pop.Store, in a statement. “Echo-Me is built to think in context, prioritize what matters, and take action across messaging, creation, monetization, and engagement. It’s not a bot but an operating layer that works alongside creators to help them scale.”
What Makes Echo-Me Different
Traditional AI tools for creators operate in silos – a chatbot here, a caption generator there, or an image generator somewhere else. Echo-Me is designed as an intelligence overlay embedded across the Pop.Store platform, with awareness of the creator’s audience behavior, messaging signals, purchase history, and content performance simultaneously.
In practice, this means Echo-Me can distinguish between a superfan, a first-time follower, and an inbound brand partner. It can alert creators and respond to each appropriately in the creator’s voice without human input. The platform also identifies monetization signals buried in DMs, activates personalized outreach to high-intent followers, and generates digital products, course frameworks, and content campaigns – then launches them.
Echo-Me doesn’t recommend next steps. It executes them.
Early Traction from Creators
Pop.Store enters the Echo-Me launch with 15,000 creators signed up across lifestyle, fitness, real estate, and food verticals as well as expert-informed content. The platform has attracted creators at multiple stages of audience development – from those just starting out to established names building owned business infrastructure independent of platform algorithms.
In conjunction with the launch, Pop.Store introduces Create Better. Weekly Wins. – a program awarding up to $10,000 each week to small creators making meaningful progress on the platform. The initiative is designed to accelerate activation and reflect POP.STORE’s broader commitment of not just providing tools, but also actively backing creators as they build real businesses.
“Creators shouldn’t need a full team to compete on an even plane. Their creativity is what makes them unique,” added Josephine Wong, General Manager of Pop.Store, in a statement. “Echo-Me turns those ideas into reality and manages the engagement and selling parts of their business to allow them to operate effectively as a single-person business.”
Defining a New Category in the Creator Economy
Pop.Store describes Echo-Me as the founding product of a new software category: Agentic AI. Where Shopify built commerce infrastructure for product catalogs, Pop.Store is building the equivalent for creator presence with AI as the operating layer rather than a feature.
AI Echo-Me is now fully available to all Pop.Store creators. Creators can get started at get.pop.store.