Niantic’s augmented reality game Pokémon Go launched in 2016, becoming an instant hit and generating over $1.2 billion in its first year. Two years later, the hype has quieted down, but the popular monster-catching app is still one of the top-earning games.
To satisfy its fans, Niantic has rolled out frequent updates, like weather effects, new Pokémon, and features like trading and raid battles. It still has a devoted core group of players, and thanks to its constant updates, the number of folks playing has steadily increased. It has the most number of players now since its hot debut, according to market analyst SuperData Research.
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