Pokémon Go should consider Apple’s subscription program

Nearly a month since its release, and Pokémon Go is still going strong. We now know how to expand our Pokédex with rare Pokémon, but here’s what we don’t yet know: How can Pokémon Go avoid being just another mobile gaming craze-and-fade scenario (hello, Angry Birds!), and how can the Pokémon Company and Niantic (which developed Pokémon Go), create a sustainable business model that will keep players coming back — and paying — for more, without corrupting the integrity and spirit of the game?

It seems likely that the answer is subscriptions. And it’s seeming increasingly likely that Pokémon Go could become one of the first mobile game apps to successfully test the potential of selling subscriptions in Apple’s App Store.