Pokémon Go launches in U.S. on iOS and Android

Now you can find a Pokémon on your evening stroll whether you’re in Atlanta or Zurich.

Pokémon Go launched today on the Apple App Store and Google Play worldwide. Go is a location-based augmented reality smartphone game that uses location tech to put monsters in your neighborhood (and elsewhere). It’s free-to-play with in-app transactions. This moves the series — which has shipped 275 million video games worldwide and is estimated to bring in $2.1 billion this year as one of the world’s largest brands — into the VR and AR market, which is expected to be its own $120 billion business by 2020, according to tech adviser Digi-Capital.