Pokémon Go is ‘the most successful mobile launch in history,’ SuperData says

The Pokémon franchise scored a double victory in the month of July with the launch of the mobile game Pokémon Go, as the augmented reality app shot to No. 1 and boosted sales of older Pokémon games on the Nintendo 3DS handheld, according to data released today from SuperData Research.

During July, global digital game sales rose to $5.9 billion, up 10 percent from July 2015. Pokémon Go helped drive the mobile category to 16 percent growth from a year ago. Digital console (including downloadable content and online game sales) were up 11 percent, while free-to-play PC games were up 11 percent. The latter category benefited from Blizzard’s Overwatch team shooter and The Division, an open-world shooter. Social games and pay-to-play massively multiplayer online games declined in July.