Pokémon Go 201: What business can learn from its success

Our first article for businesses eager to celebrate the initial Pokémon Go craze discussed in-game attractions such as PokéStops, gyms, and incense. Now, a little more than two months after the game’s record-shattering U.S. debut, we explore some of the businesses (and the intellectual property issues) that have sprung up in the Pokémon Go ecosystem.

The Informal Pokémon Go Ecosystem

As Pokémon Go rose in popularity, businesses (physical and virtual) quickly sprang up to form an entire entrepreneurial ecosystem surrounding the game. Some of these businesses have already run afoul of Niantic or other entities that hold intellectual property rights relating to Pokémon Go. Others appear (at least for now) to be tolerated.