PlayStation’s The Last of Us Part II campaign boosts game TV ad spending in June

Gaming industry TV ad spend jumped up to an estimated $18.7 million in June, an 81% increase from May’s $10.3 million, with PlayStation serving as the main driver of that growth. Together with Nintendo, the two brands have been the powerhouses of gaming industry TV spend so far in 2020. Looking at January 1 through June 30, Nintendo accounts for a greater share of spend (59.5%) versus PlayStation’s 31.2%.

But this period, Sony accounted for 79% of the industry’s TV ad spend.