When Microsoft announced last month that it is acquiring Call of Duty publisher Activision Blizzard for $69 billion, a lot of people wondered aloud how Sony could possibly compete. And to a point, that concern is fair. Microsoft is a $2-trillion company with a lot of cash to burn. Sony, meanwhile, is just your standard multibillion-dollar conglomerate. But in a world where Google, Tencent, Amazon, and other trillion-dollar companies are eying video games, Sony’s PlayStation is still well-positioned to compete, thrive, and even come out on top.
Sony’s strength is that it has the money, expertise, and properties to take on almost any idea. And the company has already shown a willingness to put a variety of strategic pieces into place for its future.
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