PS4 in China

PlayStation's 'Nixon goes to China' moment? Sony's new division focuses on huge Asian nation

Only a bunch of idiots would ignore an audience of over a billion people. The people running PlayStation don’t seem like a bunch of idiots.

That might explain why Sony Computer Entertainment Japan Asia is forming a new group to explore the Chinese market. Sony announced the division, dubbed the China Strategy Department, in a message to investors earlier today. This at least means that the PlayStation wing of Sony is investigating the potential of China as a market for its hardware and games. China banned consoles in 2000 to protect children from violent games, but its Ministry of Culture has recently repealed those restrictions. The country already has a $13 billion gaming industry primarily on PC and mobile.

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