PlayStation won’t attend E3 2020, and that’s a mistake

PlayStation is not going to attend the Electronic Entertainment Expo in Los Angeles in June. I think that’s a bad idea. Sony Interactive Entertainment should go to E3 as part of the lead up to the PlayStation 5 launch this holiday.

To be clear, I don’t think Sony needs E3 to promote the PS5. The company could likely sleep its way to selling every next-gen console it makes for the first 24 months. It has enough diehard fans to easily do that even if the company doesn’t have a lot of big exclusives in the first year. But E3 is an opportunity. It’s a chance to show up and face off directly with its biggest competition and make it clear to everyone that it’s not just stumbling into the next generation.