PlayStation starts 2021 as king of TV ad impressions

PlayStation has continued its domination of gaming industry TV advertising into the new year, racking up over 425.7 million ad impressions from mid-December to mid-January — 44% of the industry’s total.

Overall, 16 brands aired 51 spots more than 4,000 times during our measurement window, resulting in 962.7 million TV ad impressions. Once again, sports delivered top impression-counts. And it’s also worth noting the appearance of ranking-newcomer Jackbox Games, which debuts at No. 4.