PlayStation leads October’s game industry ad spend, but NFL TV networks are the big winners

The game industry’s TV ad spend increased in October for the second month in a row, up to an estimated $60.3 million from September’s $39.3 million, with over a third of the total outlay focused entirely on the NFL. Leading the way: PlayStation, accounting for over 62% of the industry spend, with Xbox, and Activision in second and third place, respectively.

GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution platform, to bring you a monthly report on how gaming brands are spending. The results below are for the top five gaming-industry brands in October, ranked by estimated national TV ad spend.