PlayStation leads in TV ad impressions, but Square Enix is close behind

Gaming industry TV ad impressions saw an 87.71% increase from mid-August to mid-September, compared to the previous 30-day period. From August 16 through September 15, 12 gaming brands aired 49 spots over 6,500 times, resulting in 1.5 billion impressions. Sports, particularly NBA playoff games, were a large driver of impressions for the industry overall, and three brands dominated this time around: PlayStation, Square Enix, and Nintendo.

GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution company, to bring you a monthly report on TV advertising by the gaming industry. These are the ads, and by extension the games, that game marketers have been putting major muscle behind.