PlayStation is one of the most ‘intimate’ brands for millennials

We live in a cyberfuture, which means we have relationships with brands — and now, someone has started measuring how close we are with the companies in our lives.

Sony’s PlayStation gaming division is ranked the No. 3 “most intimate brand’ among millennials (people between the ages of 18 and 34), according to a report from marketing firm MBLM. It ranks behind only Amazon and Apple. If you’re wondering what the hell “intimacy” means in this situation, MBLM defines it as a tight relationship between a person and a brand that can help a business grow.