PlayStation accounts for over 40% of TV ad spend from gaming brands in 2020

The numbers are in and it’s official: Sony’s PlayStation was the top gaming brand spender on TV advertising for 2020, accounting for over 40% of the industry’s total outlay. All told, 34 brands spent an estimated $270.8 million on TV ads, representing a 24% year-over-year decrease. And even though PlayStation was No. 1 for both 2019 and 2020, its 2020 budget was a 10.73% decrease from what the brand spent in 2019.

GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution platform, to bring you a monthly report on how gaming brands are spending. The results below are for the top five gaming-industry brands in 2020, ranked by estimated national TV ad spend.