PlaySpan scored a deal to provide virtual goods and global payment solutions for FooMojo’s FooPets.com virtual pets game.
Santa Clara, Calif.-based PlaySpan will help FooPets.com, which has more than 5 million registered members, process virtual goods on a number of fronts. FooPets will use PlaySpan’s Ultimate Game Card, which is a prepaid game card sold in 45,000 retail stores around the world.
The deal is one more example of how casual online games are switching to virtual goods business models fueled by micro-transactions.
PlaySpan provides a virtual currency system that FooPets users can use to buy everything from flea medication to a breeding license for their virtual kittens and pups. So far, users have created over 8 million virtual pets. Before, users had to have access to credit cards to pay for items in the world, which is accessible via MySpace, Cyworld and Facebook.
PlaySpan’s virtual goods and online payment solutions are used in 300 web-based games and 700 social network games in 180 countries. FooMojo was founded in 2007 and launched its FooPets game in 2008. It has 22 employees and has raised $10 million to date.