PlaysOut, a global mini-game infrastructure platform, has announced a landmark partnership with Eros Now, India’s leading integrated entertainment powerhouse, to
transform iconic Bollywood intellectual property into immersive, gamified experiences
for global audiences.
This strategic collaboration marks the beginning of a new era where premium Indian
content meets casual gaming at scale, combining the storytelling richness of
Bollywood with PlaysOut’s frictionless, mobile-first mini-game technology.
“This partnership is about more than games — it’s about building a new kind of entertainment experience for IP that is expandable way beyond television screens,” said Jassem Osseiran, co-founder of PlaysOut. “Fans no longer just watch. They play. They explore. They engage. That’s the future we’re building with Eros Now.”
Activating Bollywood IP through games
The partnership will see PlaysOut’s proprietary gaming tech deeply embedded across Eros Now’s suite of consumer interfaces, enabling seamless access to lightweight, high-performance games that run directly within its ecosystem — no downloads, no redirects.
In parallel, PlaysOut and Eros Now are co-developing branded “Eros IP Mini-Game Matrix”, breathing new life into blockbuster Bollywood titles. Each mini-game will fuse beloved characters, iconic scenes, and signature Bollywood narratives with interactive, replayable mechanics designed for high engagement and long-term fan connection.
Expanding Bollywood’s Reach to Global Audiences
By embedding interactive content directly into apps used by millions, PlaysOut and Eros Now are removing friction from fan engagement and expanding Bollywood’s global reach, particularly among Gen Z and Millennial audiences across South Asia, the Middle East, and diaspora communities worldwide.
This fusion of storytelling and gaming introduces a new dimension to the fan experience, one that’s accessible, social and replayable, providing a powerful engine for audience growth, brand engagement and monetization.
A Scalable Strategy for India’s Mini-Game Boom
India’s mini-game market is on the rise, projected to grow at 20%+ annually over the next five years. With PlaysOut’s lightweight gaming infrastructure and Eros Now’s deep cultural footprint, this partnership is designed to capture the momentum, bridging Bollywood IP with mass-market casual gameplay to unlock a new era of interactive entertainment.
The Future of Bollywood Is Playable. With global ambition, iconic IP, and powerful distribution, the PlaysOut x Eros Now alliance is setting the stage for an entirely new entertainment experience, where every app is a destination for play, and every Bollywood story becomes a mini-game world to discover.