PlayPhone’s deal with Asian telecom puts its mobile-gaming portal in front of 480M customers

Asian mobile provider Singapore Telecommunications and mobile-gaming publisher PlayPhone revealed a partnership today that will have the two companies working together on a new game portal called WePlay. This should give SingTel a new line of revenue while also providing a path into Asia for PlayPhone.

SingTel will preload WePlay on its handsets in its regional networks. This ensures that millions of customers already have the app when they first turn on their new devices without having to seek out and download WePlay — an essential strategy for getting games, especially those from the West, into the hands of Asian players. PlayPhone’s responsibility with this new portal is to fill it with games from its development partners and maintain the digital infrastructure.