PlayerUnknown’s Battlegrounds is getting its own subsidiary from Bluehole

Bluehole, the studio behind the massive battle royale shooter hit PlayerUnknown’s Battlegrounds, announced today that it is creating a subsidiary, PUBG Corp., to handle the development and business growth of the game.

PUBG has been available on PC in Early Access since March. It has already sold more than 13 million copies, according to Bluehole. The developer also noted that it has had more than 1.5 million concurrent players on Steam. That was a new record, beating the juggernaut Dota 2. And an Xbox One version is coming out later this year. This last-person-standing shooter huge, and it is growing. It’s already attracted competitors (or Bluehole may prefer the term “copycats”).