deltaDNA's visualization of "player-centric Smart Ads"
deltaDNA's visualization of "player-centric Smart Ads"
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Player marketing firm deltaDNA enters in-game advertising

  • Posted byby GamesBeat
  • Updated
  • 2 min

deltaDNA, a mobile games-focused analytics and marketing company, is today announcing it is getting into in-game advertising.

SmartAds is the name of its new offering, and the Edinburgh, Scotland-based company said the new platform can target players by how responsive they are to in-game ads.

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