Play Cubed announced the launch of an AI Mobile App Studio that will develop and launch purpose-driven mobile apps that give users done-for-you AI superpowers. The first one is an AI personal shopper called Gifty.Love.
Play Cubed’s plans is have each app do one thing exceptionally well using AI. The first app, an AI personal shopper for effortless, meaningful gift-giving called Gifty.Love has launched and is now available for free in The App Store.
Play Cubed was founded by Randy Saaf, Octavio Herrera, Fazri Zubair, and Noah Edelman.
The team has been building and releasing mobile apps since 2008. Play Cubed recognizes
that current AI tools are stuck in the hands of power users. Millions of consumers want to
use AI to make better decisions, simplify life and get more done, but today’s tools ask too
much.
Prompt engineering? Model selection? API chains? That’s not how everyday people
use technology.
“At Play Cubed we see an opportunity to build the consumer AI app studio
for the post-prompt era” said Play Cubed CEO Randy Saaf, in a statement. “The future isn’t just a single chat box. It’s a constellation of purpose-built AI apps that have elegant UI/UX.”
Gifty.Love is the first app Play Cubed has created and its available today for free download
from The Apple App Store. Gifty.Love is an innovative personal AI Gift Shopper. The app
curates personalized gift ideas for any occasion, relationship and personality. Find trending products, unique picks, and spot-on suggestions. Get reminders so you never forget an occasion again.
Play Cubed is also working on its second app, Unvault – The AI investment partner in your
pocket! Unvault is an intelligent agent designed for investment deep research, continuously sourcing insights from verified, authoritative financial sources. Think of it as
your personal Warren Buffett AI only faster, tireless, and always up to date. Unvault
release date has not been announced but you can join the waitlist today at Unvault.AI for a free early look at the app.
Play Cubed is a seven-person team based in Los Angeles. The company was founded
by Randy Saaf, Octavio Herrera, Fazri Zubair, and Noah Edelman. Randy and Octavio are
serial entrepreneurs who previously cofounded successful mobile app platform company
Jirbo/Ad Colony. The team has been together for nearly 10 years and has specialized in
emerging technologies and large-scale app deployments on various platforms.
Herrera said in a message to GamesBeat, “There is a lack of well-designed, scalable, purpose-specific AI mobile apps. A lot of the apps out there are ‘AI slop.’ We are app veterans who have been building and releasing mobile apps since 2008.”
To date, Play Cubed has raised $1.42M of pre-seed funding. Investors include StoryHouse Ventures, Veredas Fund, Josh Jones (Kill Capital), GenerativeIQ, Cascade Seed Fund, and SK Ventures.
As for AI, Play Cubed adds context and UX to state-of-the-art LLMs via well-designed apps. Zubair, cofounder and CTO, said in a message to GamesBeat that Play Cubed is building a next-gen AI App Studio, where domain-specific applications like Gifty.Love and Unvault.AI share a composable tech stack powered by proprietary AI agents, real-time vector inference, and scalable cloud services.
“Our studio model allows us to rapidly launch, evolve, and defend AI-driven apps across verticals, creating compounding value and intellectual property over time,” Zubair said.