Play AI is building AI tools for gaming.
Play AI is building AI tools for gaming.
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Play AI raises $4.3M to use AI for ‘hyper-personalized gaming’

Play AI has raised $4.3 million in seed funding round to build the middleware for AI models and agents in gaming.

The platform, which the Las Vegas company calls a modular chain for gaming AI, will equip developers with high-quality gaming data and tools, improve gaming content generation, and reward users for their gameplay through data contributions. Play AI is thus introducing a new monetization stream for global gamers, where they can now contribute and earn from their gameplay data. The funding round values Play AI at $70 million.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.