Plan A Games is funding user acquisition for free-to-play games. Source: Plan A Games
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Plan A Games will provide growth capital for free-to-play mobile games | exclusive

Plan A Games announced a new venture to provide growth capital to developers of mobile, free-to-play video games.

The company is backed by a structured capital investment from funds managed by affiliates of Fortress Investment Group, a leading, highly diversified global investment
manager with more than $50 billion of assets under management.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.