Pixel Helix, the retro games marketing company, have officially announced Pixel Arcadia, a digital showcase dedicated to the celebration of retro games, classic gaming culture, and the global community that keeps them alive. The debut broadcast is scheduled to air on 24 August 2026 at 20:00 CEST / 19:00 BST / 14:00 EST / 11:00 PST.
According to a press release, Pixel Arcadia will “put an important spotlight on independent retro projects, major classic revivals and video games preservation. Alongside exclusive new title announcements, Pixel Arcadia will share deep-dive developer insights and commentary, moving away from rapid-fire trailer reels toward meaningful, contextual storytelling that honours video game history.”
Positioned in the run-up to Gamescom 2026, Pixel Arcadia will be a showcase for retro, retro-inspired and classic games, ensuring that heritage gaming is given center stage during the busiest week in Europe’s gaming calendar.
“Pixel Arcadia is a dedicated space for retro games fans, one that celebrates this important part of the industry by honouring the trailblazers of gaming past and looking ahead to evolutions of iconic franchises. By partnering with incredible sponsors who share our vision, we are able to support the retro space with true editorial value, allowing developers to keep their resources for making incredible games and connecting them directly with their core audience. In Pixel Arcadia, every project shown gets the time, respect and storytelling it deserves,” said Al Hibberd, CEO of Pixel Helix, in the same press release.
Further details regarding Pixel Arcadia’s broadcasting platforms, participating developers and exclusive reveals will be shared in the coming weeks. From re-releases and remasters, new titles in retro genres such as shmups, brawlers and beat ‘em ups, to games made for retro platforms and new officially licensed hardware, the retro space is broad, and Pixel Arcadia intends to bring it out of the shadows.
Based in London, UK, Pixel Helix is a strategic marketing agency focused on driving product market fit while fostering strong communities and was founded by industry veterans.