Esports and game videos are driving explosive growth in livestreams, according to study by game research firm SuperData Research and payment company PayPal. But the company also found a gender imbalance in pay. Women are less likely to be paid for their streams than men.
PayPal said that 34 percent of livestream viewers in the U.S. have spent more than $50 on livestream content in the past few months. But despite the growth in spending, almost half of women content creators (43 percent globally, 47 percent in the U.S.) don’t get paid for what they create. The U.S. had the largest gender pay gap of the countries surveyed: Almost half as many men (24 percent) do not get paid for content they create.
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