Paris Hilton has a Genies avatar in Decentraland.

Paris Hilton heads to the metaverse with Decentraland and Genies

Paris Hilton has embraced the decentralized world of blockchain and the metaverse in a partnership with Decentraland and Genies.

The celebrity will be one of the headline artists of the inaugural Metaverse Festival, which runs from October 21 to October 24. She will use a Genies avatar, which are animated characters that can move and speak using a celebrity’s voice. It’s not the first time she has embraced new tech, as she launched her own mobile game in 2015.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.