Papaya Mobile's Appflood helps Chinese game makers succeed outside their homeland (interview)

PapayaMobile has gone through a few different pivots during its history. But Si Shen, the chief executive of the Beijing-based company, believes she has a winning business with AppFlood.

The company created AppFlood as a developer cross-promotion network about 18 months ago. It evolved into an ad network with more transparency for both the developers and advertisers than other services.