Panasonic invested heavily in its digital booth at CES 2023, as well as its physical booth.
Panasonic invested heavily in its digital booth at CES 2023, as well as its physical booth.
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Panasonic launches a phygital CES booth with a sustainability message

  • Posted byby Dean Takahashi
  • Updated
  • 5 min

Exhibit booths at CES are normally designed to impress you with the gadgetry of all kinds. But this year Panasonic put a ton of effort into its digital booth with the aim of getting a message across.

The digital booth highlights Panasonic’s Green Impact mission. In a separate campaign around climate change, Panasonic is working with athletes like figure skater Nathan Chen, Naomi Osaka and Michael Phelps. In a preview of the booth, Panasonic’s marketers Mike Coyle and Mike King, as well as Endava’s Jean Louis Rivard, took me on a virtual tour of the booth ahead of CES 2023.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.