Lessons game companies can learn from Unilever’s brand marketing strategies
There are more than 2.7 billion gamers worldwide, and the market will surpass $200 billion by 2023. Unilever, the global company with some truly...
Zynga pulls out the 2022 app monetization strategy crystal ball
Scott Koenigsberg, chief product officer at Zynga, joined Rina Hahm, head of NA-West at Meta Audience Network, onstage at this year’s GamesBeat & Facebook...
Audience-driven games are evolving entertainment
Games are being watched as much as they’re being played in the modern industry. Between the rise of the streaming industry and audience-participation titles,...
Israeli studio Spring Games raises $7M from Playtika
Israeli startup Spring Games has raised $7 million in a seed round funding from Playtika to develop NFT-powered games on the blockchain. The first...
GamesBeat Summit: Why “gametainment” and brand is the future of game marketing
What do ice cream and games have in common? Not enough. In the consumer packaged goods world, brand is life. But in the game...
This should be the death of NFTs
In 2008, the economy collapsed. This is the prologue to both our current reality and to Line Goes Up — The Problem with NFTs,...
Expect more gaming mergers and acquisitions
Mergers and acquisitions have been a hot topic in gaming for a few years, but it’s become a nuclear center of attention following Microsoft’s...
Blizzard announces a new survival game not based on its existing franchises
Blizzard announced today that it is working on a new title, a survival game. It’s a new IP, not based on any of Blizzard’s...
How cross-play gaming on Facebook is increasing retention, engagement, and more
Lotum has been building native mobile games on Facebook Gaming platforms since 2012, including its launch of 4 Pics 1 Word. Later on, they...
Randy Pitchford: Games as a hobby trumps games as a service
Randy Pitchford started Gearbox back in 1999, and since that time, the company’s games such as the Borderlands series have sold more than 100...