Activision Blizzard reorganizes Raven tester department that voted for union
Activision Blizzard game-testing workers in Wisconsin are expected to file for a union with the National Labor Relations Board. In the meantime, the company...
Microsoft’s Halo: Infinite crosses 20M players
Microsoft said that its Halo: Infinite video game has crossed more than 20 million players, making it the biggest Halo game in the franchise’s...
How popular content creators are building inclusive community with Facebook Gaming
What does it take to build an online gaming community — and why is a commitment to diversity and representation so important? It’s the...
Jason Rubin on Meta’s strategy for the metaverse
When Jason Rubin joined Oculus VR in 2014, he was handed a copy of Ready Player One, one of the books that helped define...
Achieving inclusive game design
It’s readily apparent that ‘inclusive game design’ is a broad goal for the industry. Ask anybody making games, and it’s possible to receive wildly...
Lessons game companies can learn from Unilever’s brand marketing strategies
There are more than 2.7 billion gamers worldwide, and the market will surpass $200 billion by 2023. Unilever, the global company with some truly...
Zynga pulls out the 2022 app monetization strategy crystal ball
Scott Koenigsberg, chief product officer at Zynga, joined Rina Hahm, head of NA-West at Meta Audience Network, onstage at this year’s GamesBeat & Facebook...
Audience-driven games are evolving entertainment
Games are being watched as much as they’re being played in the modern industry. Between the rise of the streaming industry and audience-participation titles,...
Israeli studio Spring Games raises $7M from Playtika
Israeli startup Spring Games has raised $7 million in a seed round funding from Playtika to develop NFT-powered games on the blockchain. Unlock premium...
GamesBeat Summit: Why “gametainment” and brand is the future of game marketing
What do ice cream and games have in common? Not enough. In the consumer packaged goods world, brand is life. But in the game...