42 Entertainment creates alternate reality game for new film, The International
42 Entertainment pioneered the alternate-reality game. Mixing real-life with a fictional story, these games are viral marketing campaigns for a variety of media. Now...
Independent Games, Bitmob, and Me
Editor’s note: Obviously, I have my bias. But I really do think that Bitmob promotes the same rough-and-tumble attitude that many indie developers do....
Dreamworks and Intel pull out the glasses for a wacky 3-D Super Bowl
Perhaps the craziest marketing stunt planned for this year’s Super Bowl will be an unlikely joint promotion of the film “Monsters vs. Aliens” using...
Elf Island enlists kids in virtual world to help in real world causes
Elf Island is one of more than 200 virtual worlds for kids. But it has a unique marketing twist that may help it stand...
Graphics chip sales fall off the cliff in fourth quarter
Computer graphics chip shipments fell off a cliff in the fourth quarter, with sales dropping 34 percent from the prior quarter and 28 percent...
Nintendo game sales soar but profit outlook revised; Sony reports loss
Nintendo reported strong sales of the Wii and DS game players in the fourth quarter, but it said it would revise its sales and...
Taking on giants, GamesCampus and Cybersports move into online sports
Taking on giants is part of what it means to be a startup. Today, two young game companies are launching online sports leagues —...
Are profits in video games shifting from the West to the East?
The worldwide video game industry is experiencing healthy revenue growth. In the U.S., sales grew 19 percent to $22 billion in 2008, according to...
comScore says U.S. online gaming audience grew 27 percent in 2008
Free online games had a big surge in 2008, thanks to the ailing economy. Market researcher comScore reported today that the U.S. audience for...
Registration now open for GamesBeat 2009 Conference
Tickets are now on sale for VentureBeat’s GamesBeat 2009, our first annual conference for executives, entrepreneurs and investors in the gaming, media, hardware and...