Swrve raises $2.7M for real-time gamer feedback
In-game advertising is an untargeted mess, and one startup, Swrve, aims to fix it. Google knows exactly when to hit you with an ad...
THQ’s Farrell on how the cloud will change the video game business
“Cloud gaming” has become a hot topic lately, with game startups such as OnLive, Gaikai and Otoy serving up cloud-based game streaming. But the best...
Exent to launch games for Android set-top boxes
Android games may be coming to your living room soon. Exent is announcing today that it will provide its games-on-demand service on Android set-top...
Jinni’s “movie genome” may be headed for the Xbox
100 different channels and nothing on? Microsoft has just licensed semantic video discovery technology from Israeli startup Jinni to help you find the perfect...
Venture capitalist Jay Hoag joins EA’s board
Venture capitalist Jay Hoag has joined the board of directors at Electronic Arts. The appointment shows that EA sees a real value in keeping...
BigDoor acquires OneTrueFan for gamification expansion (exclusive)
The gamification business, which helps web sites get more traction by making them more game-like, has sprouted startups like weeds in the past couple...
Striiv raises $6M to make fitness fun
Striiv, a startup focused on making walking more fun, has raised $6 million in a first round of funding. The Redwood City, Calif.-based company...
Pro athlete Gordon Hayward to become a pro gamer
Professional video game players just got a big endorsement: NBA star Gordon Hayward has signed on with the IGN Pro League. Hayward (pictured), a...
Tapjoy snags former Playstation marketer as chief marketing officer
Tapjoy had a run-in with Apple this spring. But the mobile monetization firm has recovered and is back on the expansion path. The latest...
News Corp. launches Noah’s Ark Facebook game (exclusive)
Rupert Murdoch’s entry into the social game business may not be a Zynga killer yet. But it’s a start. News Corp.’s Making Fun unit is...