W3i rebrands as NativeX and launches native advertising
Company also adds industry pioneer Trip Hawkins as a senior advisor.
When free makes money: How the MMO Tera gains subscribers by dropping subscriptions
Publisher En Masse moved TERA off mandatory subscriptions and is finding major success.
Playnomics uses deep analytics to help game publishers pitch ads to the right players (exclusive)
Playnomics will use ads from Aditive to target ads at the right players.
Logitech launches eight new gaming peripherals under G brand name
With eight new products, Logitech is making its biggest push into PC gaming in 20 years.
Otoy’s cloud rendering tools to be used in indie games and the Fantastic Four movie
Otoy's cloud graphics tools can be used to create high-end movies or games at lower costs.
App Annie launches Amazon Appstore analytics: Amazon is all about fun, Google is all about utilities
And what the data shows is that the top apps on Amazon are very, very different than Google Play.
EA up for Consumerist’s Worst Company in America (again)
For this tournament, the publisher will face stiff competition from Walmart, Bank of America, and Carnival (of "Poop Cruise" fame).
John Riccitiello’s legacy: EA survives, but its hit points are dangerously low
It's easy to take shots at Riccitiello's record, but his successes and failures were complex.
EA ‘player appreciation’ sale = Crysis 3 and Dead Space 3 for $30
It’s official. You really shouldn't bother buying a Triple-A game on release date because the publisher is just going to slash prices by 50% the following month.
Nvidia introduces its own Grid-based server: the Visual Computing Appliance
Nvidia's Grid VCA will speed visual cloud-based applications for users.